A Sea Of Troubles: PR Impact Of Bad Cruise News
It was a tough February and March for Carnival Cruise Lines, to put it mildly. The disabled and drifting Carnival Dream cruise liner had a rather messy, shall we say, experience in the media in February. Descriptions of stranded, miserable and disgusting conditions spurred a dramatic spike in mentions in online and print media of the cruise liner and its company.
Then, after a week or two of relatively calm seas, Carnival experienced more embarrassing technical problems with two more of its ships in March. Like an ominous rogue wave rising from the Atlantic, negative media mentions of Carnival swelled once again – though not as much as the first spike.