In a recent survey, consumers were asked about important factors in deciding whether or not to do business with a certain company.  98% of respondents said that customer experience was among the top 3 factors.  Investing in customer satisfaction has the potential to produce enormous dividends.  This graphic briefly covers customer satisfaction, what happens when you get it wrong, what happens when you get it right, and what you can do about it.

Happy Campers: Customer Satisfaction And What It Means For Your Business

Source: KISSmetrics