How Brands Listen In The Digital Age
In the age of Facebook and cloud computing, listening to customers is more important than ever. It sounds simple enough, but there are tweets, online comments, and various other channels of digital communication to pay attention to. A 2011 Dell-commissioned Forrester Consulting survey of 200 US-based companies explores how organizations have implemented listening and digital engagement to reap the benefits of the intricate web 2.0.
Source: Get Satisfaction