Research the most well know people in your field or industry and they probably all have one thing in common:  They voice their opinion on and off the Internet and have publicly displayed contact information on one or more social media platforms.  Each business and industry is different, which means the audience and potential client base may better be suited for one platform over another.  Recognizing the right social media site to use is important, and connecting with your audience on a personal level by giving valuable tools, resources or tips is paramount.

Leverage Yourself As An Expert By Using Social Media

Source: Zintro