Shoppers are increasingly turning to the web, according to comScores’s 5th Annual Local Search Usage Study.  While this may not be a revolutionary finding in 2012, the study did make a surprising discovery: shoppers, especially those equipped with mobile devices, are actually utilizing local search and not merely purchasing online.  That’s right: shoppers are seeking to buy in-store, locally.  This means it is vital for small retailers to appear in local search.  Find out just how important this is to consumers and businesses.

Looking Local: Shoppers Rely On Local Search Results

Source: Milo