Marketing Client Demographics
There are many types of marketing clients and some are great to work with and some, not so much. You know who you are! Everyone has a different way of working and it’s easy to start to identify types of people and the benefits and difficulties in working with them. We all love our clients and in the end, it is all about managing those relationships and understanding what it will take for everyone to move in the right direction. We should all have the same goal which is to increase brand awareness, increase company profitability and embrace all the channels to do so.