Local market consumer insights company Scarborough has been providing insights into the elusive Millennial generation in the the 18-29 year old age range in a series of new analyses.  Scarborough’s complimentary study uncovers Millennials’ unique media trends while a new Dialog article focuses on finance and spending.  In the following attitudinal analysis, Scarborough uncovers the attitudes that motivate the purchasing decisions and lifestyle behaviors of the 20 percent of American adults who are Millennials.  By understanding Millennial attitudes – what motivates them and makes them tick – marketers and advertisers can craft a more intuitive marketing mix to appeal to this young audience.

OMG: Getting Inside The Millennial Mind

Source: Scarborough Research