Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure and reward incremental behavior throughout enterprise and customer experience.

With omnichannel loyalty, traditional loyalty attrition is reduced, as brand advocates play an enhanced role access the customer lifecycle. ┬áConsumers become empowered through a mix of compelling and coordinated cross-channel engagements, as well as truly personalized messaging that delivers more meaningful and relevant brand interactions, and the right reward for the “right” behaviors along the way. ┬áThe result when executed with precision is a true impact on customer lifetime value (CLV) – the ultimate loyalty metric.

Omnichannel Loyalty: The New Customer Connection

Source: Kobie Marketing