Economic indicators, independent reports and government statistics all show that ecommerce is increasing year-on-year.  The share of international businesses has also doubled as the domestic market matures and the confidence and capability to service internationally grows.  However, etailers must not become complacent.

With an increasingly crowded market in North America, the need to ensure a clearly differentiated offering and a smooth, streamlined purchase process has never been greater – from product search to payment, right through to on-time delivery.

Address auto-fill speeds up the checkout process while reducing errors.  This helps to support first time delivery and instils trust in the website; and increasingly important element in the sale.  Small differences like this can separate the mediocre business from the runaway success.  It’s the etailers who continue to improve their customer journey that will succeed going forward.

Online Consumer Trends: North American Survey 2012

Source: Postcode Anywhere