Being social online is fast becoming critical to being a world class brand.  Technology alone does not make a brand social.  The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all.  Weber Shandwick partnered with Forbes Insights to survey nearly 1,900 senior marketing/communications executives with digital responsibility in 50 countries worldwide to identify what makes brand social – and how.

Socializing Your Brand: A Brand's Guide To Sociability

Source: Weber Shandwick