If you’re a marketer, then you understand the power of enterprise mobility: the timeliness of the follow up, the immediate access to marketing collateral, and the ability to track prospect activities at anytime.  But, in marketing, it’s important that you show results – you have to show ROI to validate your strategies.  This means that it is imperative that sales and marketing align in order to enhance your efforts to nurture more relationships.

The Benefits Of Mobile Marketing Automation

Source: FatStax