The Dirty Cloud
Cloud Computing, or the “Cloud”, is a metaphor for the Internet. As users, a large part of the data we use on the Internet is stored, processed and transfered to and from Data Centers that form a large part of the Cloud. Data Centers are the engines of the 21st century information age. Companies like Apple, Microsoft and Amazon – run Data Centers that consume incredible amounts of electricity. Unfortunately, that energy used to keep those Data Centers running contribute heavily to Climate Change. A shift to using renewable energy sources to run their digital infrastructure on the Cloud should encourage other companies to do the same.