The Explosion In Mobile Audiences And A Close Look At What It Means For News
The era of mobile digital technology has crossed a new threshold. The percentage of Americans who have mobile Internet access has risen dramatically in the last year.
Even with the broadening population and wide range of competing activities, mobile owners are drawn to news on their tablets and smartphones. What has also emerged are different kinds of mobile news audiences – a trend that brings both opportunities and challenges for news organizations.
Source: Elkano Data