The Power Of The PANK: Engaging New Digital Influencers
PANKs, or Professional Aunts No Kids, are women who have a special bond with a child who is not their own. They could be aunts, godmothers, cousins, neighbors or moms’ friends. What makes them a PANK is the strength of their relationship with a child.
Weber Shandwick partnered with Savvy Auntie and KRC Research to survey North American PANKs and confirmed that they are a highly appealing demographic for marketers because of their dynamic influence and digitally-connected lifestyle in the marketplace.
Source: Weber Shandwick