A recent survey the Empathica Consumer Insights Panel of more than 6,500 US consumers found that mobile and social customer experience strategies are becoming more important than ever for brands, with retail consumers using these channels to make decisions – even while in store. ┬áBased on the survey results, this infographic displays the specific ways consumers use mobile and social channels to enhance their in-store experience.

US Consumer Usage Of Social Media To Make Shopping Decisions

Source: Empathica