You online brand is like the virtual storefront for your business.  No one has a physical location everywhere, and your customer can’t spend all of their time there.  But you can have that location available online, and your customers can visit it anytime: all with your online brand.  Just remember, a consistent online brand is the best way to start off the online presence for your business.

Why is your online brand important?  At its essence, a brand consists of the associations and emotions that people hold about your company, products or service.  It can be very influential.

What Does Your Brand Say About You?

Source: eMerge