What Does Your Brand Say About You?
You online brand is like the virtual storefront for your business. No one has a physical location everywhere, and your customer can’t spend all of their time there. But you can have that location available online, and your customers can visit it anytime: all with your online brand. Just remember, a consistent online brand is the best way to start off the online presence for your business.
Why is your online brand important? At its essence, a brand consists of the associations and emotions that people hold about your company, products or service. It can be very influential.